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Brand Protection

2DTG offers a comprehensive strategy and cost effective solution for Brand Protection, based on its Data Matrix Decoding/Encoding software and patented Barcode Authentication technology. Data Matrix symbology is widely used today for product serialization, document tracking, etc. thus making it an excellent candidate for upgrading this “data mark” to the “data + security label”.  

The solution includes three major components of Data Matrix build and analysis:

Authentication     and/or     Encryption     and/or     Validation

While the first two components ensure data integrity, third one – UV inks printed marks - provides anti-copy protection.

This technology can be seamlessly integrated into existing barcode based Track and Trace and Product Lifecycle Management (PLM) systems, providing brand security across the entire supply chain and helping customers increase efficiency, reduce costs, and ensure safety.

Major industrial companies want complete product traceability, requiring Data Matrix barcodes (including DPM symbols) on most parts/products they procure/manufacture. Counterfeiting of these products constitutes a serious and growing problem that is spread across all major industries: auto parts, aviation, electronics, food, tobacco, software, alcohol, etc. According to the International Chamber of Commerce, the global economic and social impacts of counterfeiting and piracy is estimated at US$1.7 trillion in 2015 while putting 2.5 million legitimate jobs at risk each year.

2DTG offers solution both for traceability and anti-counterfeiting in one package. It is interfaced to Windows, Linux, Android, but it can be embedded to a custom built platform/IDE, as well.

Barcode Security Suite (Data Matrix) is the prime software package in this line. It employs the concept of Digital Signature for barcode authentication. A digital signature scheme allows one to sign an electronic message and later the produced signature can be validated by the owner of the message or by receiving party. To strengthen the product authenticity, protective software offers also one more layer of protection - additional barcode encryption (on top of authentication).

  • comprehensive brand protection strategy through barcode authentication and/or encryption
  • upgrading existing Data Matrix barcode encoding/decoding scheme with authentication/encryption mechanism
  • providing product traceability and brand protection in one package
  • easy incorporation of the protected Data Matrix into any production workflow without the need for additional printing or validation equipment
  • seamless integration into existing barcode based Track and Trace and Product Lifecycle Management (PLM) systems
  • Embedded | Mobile applications are designed to satisfy the needs of the “receiving party” in barcode based Track and Trace project solution
  • The same Digital Signature concept used for Data Matrix authentication, as in Barcode Protection Suite
  • The algorithm for authentication and decryption satisfies technical requirements for embedded processers. 

 

  • UV (Ultra-Violet) and IR (Infrared) scanners are an integral part of the Barcode Protection strategy.
  • Fluorescent technology in barcode printing provides barcode protection from direct coping.
  • Combination of 2DTG’s authentication/encryption methods with fluorescent technology provides the best overall protection for your brand/product/ document: “Authentication - Encryption – Validation”.